During spring every year we put the finishing touches to the new products that we will start selling in September, at the start of what is known in the business as the “heating season”.
Following product development that has taken place during the winter months of the previous year and early into the current year, we start producing and testing prototypes. This work is scheduled to be finished in time for photography in the course of May and we have just finished a week’s photo shoot on location in East London. These are long busy days involving the photographer and his team of assistants, the stylists and their assistants, prop buyers, set builders and fireplace installers all working alongside each other.
This year we were photographing new designer collections by Barbara Hulanicki, of Biba fame, and Tom Faulkner, a leading London based furniture designer. Both styled and art directed the shots of their own products, and the results are as different as the products they have designed for us but equally visually stunning. We are launching these new designs together with a new energy efficient range of glass fronted gas fires at a Press event on 20th June and introducing them to our regional stockists at a dinner for over 200 people the following night.
Author: Paul Chesney - Managing Director